{"id":875,"date":"2015-11-10T14:57:50","date_gmt":"2015-11-10T13:57:50","guid":{"rendered":"http:\/\/www.laphiedesign.com\/?p=875"},"modified":"2015-11-10T14:57:50","modified_gmt":"2015-11-10T13:57:50","slug":"producing-less-plastic-brief","status":"publish","type":"post","link":"https:\/\/www.laphiedesign.com\/?p=875","title":{"rendered":"Producing less plastic – Brief"},"content":{"rendered":"

It works like this:<\/strong><\/p>\n

Scan from your receipt -> see how much plastic you have bought -> get points for less plastic -> get awards \/ coupons \/ gifts (paper bags etc) \/ maybe little games<\/p>\n

It can be use in big shopping malls like Europark or little shops \/ supermarkets<\/p>\n

\n

What we need:<\/strong><\/p>\n

structure, design (Icons, App, Coupons, Awards), prototype<\/p>\n

Who is the target group and what is their purpose?<\/strong>
\n(Young) adults 15-50 years old, improve the environmental footprint<\/p>\n

Why do they need rebranding?<\/strong>
\nIt’s easier to get people using less plastic when it’s more fun and you can get rewards<\/p>\n

What are your group objectives?<\/strong>
\nDoing something for the environment makes you feel better<\/p>\n

Who is your target market?<\/strong>
\nVisitors of clothing stores and supermarkets<\/p>\n

What does the audience want?<\/strong>
\nGetting free products\/ coupons, awards.. Feel better, do something for the environment<\/p>\n

What do the competition do?<\/strong>
\nWe don’t have a real competitor, just some markets which sell much plastic (fruits in plastic etc) when you want to buy it you have to take the plastic, there is an app where you get coupons by using reusable bags but it’s not that extensive like we want to do it<\/p>\n

What has been done in the past?<\/strong>
\nClothing store: buy a paper bag or get no bag
\nSupermarket where you borrow glas (get noodles and stuff like that in it) and bring it bag -> looks better and is friendly to the environment but very heavy to old people<\/p>\n

What special requirements exist?<\/strong>
\nStores must cooperate, need enough users to make it work, designers for special paper bags and awards<\/p>\n

What existing solutions are available?<\/strong>
\nApp which reminds you to use a recyclable bag when you are near to a store, app where you can get coupons when you use a reusable bag at a whole food market<\/p>\n

Practical and technical restrains?<\/strong>
\nShops dont want to cooperate<\/p>\n

 <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

It works like this: Scan from your receipt -> see how much plastic you have bought -> get points for less plastic -> get awards \/ coupons \/ gifts (paper bags etc) \/ maybe little games It can be use in big shopping malls like Europark or little shops \/ supermarkets What we need: structure, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[],"class_list":["post-875","post","type-post","status-publish","format-standard","hentry","category-readings","no-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.laphiedesign.com\/index.php?rest_route=\/wp\/v2\/posts\/875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.laphiedesign.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.laphiedesign.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.laphiedesign.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.laphiedesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=875"}],"version-history":[{"count":1,"href":"https:\/\/www.laphiedesign.com\/index.php?rest_route=\/wp\/v2\/posts\/875\/revisions"}],"predecessor-version":[{"id":876,"href":"https:\/\/www.laphiedesign.com\/index.php?rest_route=\/wp\/v2\/posts\/875\/revisions\/876"}],"wp:attachment":[{"href":"https:\/\/www.laphiedesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.laphiedesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.laphiedesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}